About the Work
I contributed and led a birthday fan project for NCT’s Jaehyun, titled Valentine For You. The fan project consisted of a variety of merchandise items and products for purchase, with funds being used for production costs and advertising goals. As the designer and project manager of the initiative, I led not only as a creative, but also as a liaison between artists and manufacturers we outsourced from.
Valentine For You’s Jaehyun birthday advertisement on the Coex Mall in Seoul, South Korea
