About the Work
As a huge fan of *NSYNC, I decided to conceptualize a refresh for their overall brand identity to allow more cohesion. With the group recently reuniting for the first time in 20+ years to release music, I decided to use that angle for my design approach by having the branding play into what makes *NSYNC stand out and hold up through time while ensuring the identity can do the same.
To add to the initial rebranding, I also focused on a tour aspect where the identity can be applied, including a variety of designs for commemorative memorabilia and promotional materials.
